A Designer's Guide to Ecopreneurship
I designed and authored this interactive eGuide with resources for start-ups that want to match their success with a responsibility towards the planet, and to build a steady flow of dedicated customers that love them for it! Inside the book I included tasks, interactions and resources to help businesses advocate for sustainability, support causes, access resources, and promote their business through brand voice and creative identity.
So much actionable advice!
The book is so thoughtfully put together, and there’s so much actionable advice in there! What I enjoyed most was Jenny's description of Earth brands, Air brands, Fire brands, and Water brands. For me, that was the highlight. The book helps people understand the nature of their brand, and how it can drive their logo design, font choices, web design, and even their social media posts.
- Sabine Harnau, From Scratch Communications
